Oct 1, 2020
Some brands just market products, while other brands are powerful movements, and there’s a reason for this distinction. What separates brands like Starbucks, Nike and Apple from their competitors isn’t the products they sell. The reason they have billions of loyal fans and customers is the personal feelings people associate with them, and the worldview they stand for.
Even though it seems unlikely at first glance, this is something we can do in our own real estate investing business. We can elevate ourselves beyond being a commodity, and attract investors by focusing on the experience of working with us, not being sold a product.
What do we need to have in our businesses to position ourselves like the world’s most valuable brands? How does this help us get money for deals without having to ask? Why are authentic stories so important if we want to stand out?
In this episode, I’m joined by entrepreneur, speaker, author and founder of DMW Strategic Consulting, Dennis Moseley Williams. He shares how we can turn our businesses into powerful, magnetic brands.
Three Things You’ll Learn In This Episode
How to stop competing on price
The last thing you want to compete on is price, as someone is always willing to do it for less than you. Some are even willing to do it at a loss for the work experience. That’s why we need to set ourselves apart and position ourselves beyond the product we sell and how much it costs.
The two kinds of loyalty a brand can have
Brands like Apple, Starbucks and Nike have one thing in common, people are loyal to them and choose them over other brands. This is loyalty based on identity and connection because people invest in their worldview. The other type of loyalty is based on fear of a worse option and feeling obligated to stay. That’s not a position we should promote in our businesses.
How to take our investing beyond the
Our real estate business can be an experience, and a higher calling to contribute to the improvement of a community. If we elevate it from a business to a purpose-driven movement, it becomes an experience people can share with their network and it will attract more investors to us.
Dennis is an entrepreneur, speaker, author and founder of DMW Strategic Consulting. He is an expert in client experience, marketing, strategic sales and is focused on helping financial advisors, the financial services industry, and related professionals.
For more information visit https://moseleywilliams.com/.