Apr 27, 2023
There are so many lenses through which we can view our
businesses - as vehicles for opportunity or paths to wealth, but if
we see it as a game we can never lose, it impacts how we operate in
a huge way.
When we gamify what we do, we’ll never arrive at a
destination - we’ll keep growing and reaching for more, generating
new ideas, and overdelivering on our promises.
How can we treat marketing our businesses as a game?
How do we compound our content marketing efforts?
In this episode, I’m joined by investor, founder, corporate advisor, and the chairman of digital marketing agency Single Grain, Eric Siu. He talks about his own business journey and the most valuable lessons we can learn about wealth.
Three Things You’ll Learn In This Episode
The trap of marketing
Service businesses, especially in digital marketing, have a history
of overpromising and under-delivering. How do we avoid
this?
What gets you paid on YouTube
Everyone’s so focused on getting as many YouTube subscribers as
possible, but what metric really matters?
Compound your knowledge, compound your wealth
How do we keep consistently generating our best ideas?
Guest Bio
Eric Siu is an investor, founder, and advisor to companies. He is the Chairman of the digital marketing agency Single Grain, which has worked with companies such as Amazon, Uber, and Salesforce. He also hosts two podcasts: Marketing School with Neil Patel and Leveling Up, an entrepreneurial podcast where he dissects growth levers that help businesses scale.
In his youth, Eric was not academically or socially successful, but
he was a serious high-level eSports and poker player. He ultimately
found how to convert his focus and success in gaming into a very
successful career in marketing.
For more information, visit https://www.levelingup.com, https://www.instagram.com/ericosiu, and https://www.youtube.com/user/gogrowtheverywhere.