Aug 13, 2020
Recently, the behavior and expectations of the consumers we market ourselves to has changed tremendously. They have the internet at their fingertips, they research the people they want to work with, check their online presence and then add us to their shortlist.
Before, all it took was seeing our marketing to pick up the phone. Marketing is no longer enough for someone to choose us. While it can help us generate leads, it isn’t the factor that makes them decide.
This is where branding comes in. Branding is what separates us from the competition and makes us memorable, and this is especially important for new investors.
What is the difference between branding and marketing? Why is probate investing a great investing niche? In this episode, marketing, branding and probate investing expert Sharon Vornholt shares how we can build our online presence purposefully.
Three Things You’ll Learn In This Episode
Why probates are a great lead source for
investors
You
never run out of leads, people always have to sell, and the market
has no effect on probates. The key is knowing how to deal with
people as they go through such a challenging time.
What makes consumers decide to work with
us
Today’s consumer
makes the decision to work with us based on our online presence.
Before they’ve even reached out to us, they’ve already Googled us,
looked at our website and consumed our content. If we don’t tick
boxes for them, that’s enough to plant doubt and make them consider
others in our industry
Why women are uniquely qualified to work
probate
Probate is suited to female investors because
the clients are going through a challenging time, and they require
a softer touch, someone who can listen to them and help solve their
problems.
Guest Bio
Sharon
Vornholt is a real estate investor, marketing and branding expert,
coach, probate investing expert, and owner of Innovative Property
Solutions. She teaches investors how to build profitable probate
investing businesses, create marketing plans that will generate a
steady stream of leads month after month, and how to build a
brand.
For more information visit
https://louisvillegalsrealestateblog.com/.
To find out about her probate investing coaching, visit
https://probateinvestingsimplified.com/.